by In2assets  |   June 23, 2023

Unlocking the Benefits of In2assets

Unlocking the Benefits of In2assets: Why Commercial Sellers Should Consider Auction As A Way Of Selling Property When it comes to selling commercial & industrial property, traditional methods may not always yield the desired results. As the market evolves and competition intensifies, commercial sellers are seeking alternative ways to achieve efficient sales and maximize returns. In2assets Property Specialists delivers a dynamic and effective method that offers numerous advantages for commercial property owners. In this opinion piece, we will explore details on reasons why sellers should prioritize auctions as a powerful tool for selling property.

Enhanced Market Exposure:

One of the primary benefits of auctioning commercial property is the unparalleled exposure it provides in the marketplace. Auctions attract a wide range of potential buyers, including investors, developers, and individuals actively seeking commercial real estate opportunities. The competitive nature of auctions generates increased interest, ensuring that your property is exposed to a larger pool of qualified and motivated buyers.

Time Efficiency:

In the fast-paced business world, time is of the essence. Traditional selling methods often involve lengthy marketing campaigns, negotiations, and extended closing periods. Auctions, on the other hand, provide a time-sensitive selling process. With a fixed auction date, sellers can accelerate the sale of their property, reducing holding costs and quickly converting their assets into liquid capital.

Transparency and Fair Market Value:

Auctions offer transparency and fairness by establishing a competitive bidding environment. The open and public nature of auctions ensures that buyers have equal opportunities to bid on the property, promoting a fair market value for the asset. Sellers can rest assured that they are maximizing the value of their property through competitive bidding, eliminating concerns about underpricing or undervaluing the asset. A reserve price set by the seller is the market related benchmark that the property will not be sold below that price. Contrary to that, auctions ensure maximum price many times above own expectations. 

Immediate Cash Flow:

For commercial sellers in need of instantaneous cash flow, auctions can be a game-changer. Once the hammer falls, the winning bidder is required to immediately pay a non-refundable deposit, pay the auctioneer’s commission, and deliver guarantees within a stipulated time frame. The auction Terms are unconditional ensuring a swift and seamless delivery of the bank guarantees fast-forwarding the property registration period. In2assets property auctions in average conclude a transaction between 4 to 6 weeks from day of instruction, allowing sellers to access funds immediately compared to conventional and drawn-out transactions frequently not finalised at all.


Increased Probability of a Sale:

The competitive nature of auctions significantly increases the probability of a successful sale. Unlike traditional selling methods where deals may fall through due to financing or other contingencies, auction sales are always binding and final. By creating a sense of urgency and fostering competitive bidding, auctions drive buyers to make prompt decisions and commit to purchasing, reducing the likelihood of failed deals.

Customized Marketing Strategies:

We at In2assets employ comprehensive marketing strategies on each property to attract the right target market and funneling potential buyers to a particular seller’s property. These strategies include targeted print and digital advertising in relevant publications, social marketing campaigns, and leveraging their network of interested investors. The auction marketing team will create a tailored-made promotional plan maximizing exposure, ensuring that every property attracts the perfect fit audience.

Control and Flexibility:

In2assets sellers dictate the terms and conditions of the auction, dictate an undisclosed reserve price or minimum acceptable bid, whilst benefiting from the dynamic auction mechanism. Property auctions offer flexibility in terms of property type, allowing sellers to submit both commercial properties, including retail spaces, office buildings, industrial warehouses, agricultural properties, hospitality, student accommodation, development land and more.


For commercial sellers seeking an efficient, transparent, and highly effective method of selling property, In2assets auction services provide an array of benefits. From enhanced market exposure and time efficiency to immediate cash flow and increased probability of a sale, auctions offer a win win solution within a short space of time. Through leveraging from the expertise of auction houses or platforms, sellers can tap into a broad pool of potential buyers and achieve optimum  results within a competitive market.  Embrace the power of property auctions and unlock the true potential of your sale within a short space of time !!

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