About Us | In2Assets – Trusted Property Auctioneers

Company Overview

Company Profile

Established in 2012, In2Assets is founded on a legacy of over 100 years of combined leadership experience in the real estate sector. As industry pioneers, we provide tailored solutions, underpinned by technology and established relationships, to create value across property market verticals in South Africa, as well as abroad.


With unmatched local expertise driven by a hands-on professional team, we align strategic opportunities with our clients’ investment objectives, ensuring efficient, transparent, and results-driven transactions. Our innovative approach, established stakeholder network, cutting-edge marketing, advanced infrastructure, and seamless processes, set us apart as the preferred partner in property auctions and disposals.

Our Mission

To provide innovative, transparent, and efficient property solutions that connect buyers and sellers, ensuring optimal value and satisfaction for all stakeholders.

Our Vision

To be the preferred property auction and services company in South Africa, recognised for our integrity, expertise, and commitment to excellence.

Our Values

Integrity
Integrity

Upholding honesty and transparency in all our dealings

Innovation
Innovation

Embracing new technologies and methods to enhance client experiences.

Client Centricity
Client-Centricity

Prioritising the needs and goals of our clients in every transaction.

Excellence
Excellence

Striving for the highest standards in service delivery and outcomes.

Our Evolution



2012

In2Assets was founded
by a group of real
estate executives

2016

Sales Growth 35%

2018

Sales Growth 47%

2020

Diversified into multiple sale platforms

Dealroom,
Xpress Homes

2015

We achieved our
first billion rand
in turnover.

2017

Sales Growth 43%

2019

Launch of the In2Assets Online Bidding Platform

2024

Conducted the highest recorded property auction held in South Africa

Our Evolution




2015

We achieved our
first billion rand
in turnover.

2017

Sales Growth 43%

2019

Launch of the In2Assets App & Online Digital Auctions

2024

Conducted the highest recorded property auction held in South Africa

2012

In2Assets was founded
by a group of real
estate executives

2016

Sales Growth 35%

2018

Sales Growth 47%

2020

Diversified into multiple sale platforms

Dealroom,
Xpress Homes

The Team Behind In2Assets

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