by In2Assets  |   August 6, 2025

Cash Flow Solutions for Owners: Power of Auctions

When Times Get Tough: Why Company Owners Need to Free Up Cash Flow and How Property Auctions Provide the Ideal Solution


In an economy where volatility is the new normal, company owners are facing unprecedented pressure to optimize their operations and secure their financial future. The key to navigating these choppy waters, say experts, is robust cash flow. As businesses look for ways to unlock liquidity, many are turning to a solution that is both efficient and effective: the property auction solution.

"When economic times get tough, the first priority for any business owner should be to free up capital," says Hein Hattingh, Managing Director at In2Assets, a leading national property specialist firm. "Having significant funds tied up in non-core property assets can be a major liability. The challenge is to convert those assets into cash as quickly and transparently as possible, and that’s where the auction model truly shines."

The traditional real estate market can be slow and unpredictable, with sales often taking months to finalize. This prolonged process can be detrimental for a company in need of immediate capital. The property auction business model, however, offers a streamlined and result-driven alternative.

The In2Assets Advantage: Speed, Transparency, and Value Maximization

In2Assets has built its reputation on a business model that is perfectly suited to service the commercial property market. By leveraging a comprehensive marketing strategy, a wide network of qualified buyers, and a transparent bidding process, the firm ensures that properties are sold efficiently and for the best possible price.

Key benefits of the property auction model for asset disposal include:-

Speed and Certainty: Auctions provide a fixed sale date, creating a sense of urgency that encourages competitive bidding and a swift conclusion. This eliminates the lengthy negotiation and uncertainty often associated with private treaty sales.

Maximum Exposure: In2Assets employs a multi-channel marketing approach, including digital platforms, print media, and direct marketing to its extensive database of investors. This ensures the property reaches the widest possible audience of potential buyers, both locally and internationally.

Price Discovery: The competitive nature of an open auction allows the market to determine the true value of the asset. This often results in a final sale price that exceeds the seller's initial expectations. The quick and transparent process of an auction does not compromise the price. We in fact often find that we achieved much higher prices than what the Seller expected.

Transparency: The entire process is open and accountable. Bidders are pre-qualified, and all participants can see the bids in real-time, building trust and ensuring a fair transaction for all parties.

In2Assets, with its national reach and team of seasoned professionals, has a proven track record of successful property disposals. The company's expertise extends across various property types, including commercial, industrial, retail, and agricultural, making it a versatile partner for businesses looking to restructure their portfolios.