Prime White Site Service Station with Mixed-Use Potential

Positioned in one of Durban’s most accessible industrial and residential precincts, this white site service station at 7 Island View Road, Bluff, presents a rare opportunity for independent ownership within close proximity to South Africa’s busiest port.

Set on 1,500 m² of land, this multi-functional commercial property seamlessly blends retail, residential, and a fuel station making it an unmatched asset in the Durban South basin.

Key Features and Infrastructure
This well-developed service station comprises a fully operational forecourt with 4 fuel pumps and 4 underground tanks, primed for immediate activation under any independent or branded fuel supply. Accompanying the forecourt is a retail shop, ideal for convenience trade or franchise operations, supported by workshop facilities suited for mechanical repairs or automotive servicing.

Adding to the mixed-use diversity, the property also features residential flats—providing staff accommodation or an additional rental income stream—as well as multiple smaller commercial tenants currently generating a passive annual income of R270,000 (excluding Vat). The entire setup is designed for owner-operators or investors seeking to tap into the fuel, retail, or service industry sectors.

Location and Accessibility
Island View Road is a critical artery in The Bluff, linking directly to major transport routes and offering smooth access to Durban Harbour, which lies merely 1.5km from the Transnet Port Terminals. This prime location makes the property highly attractive for port-related logistics, fuel supply, or fleet refueling operations. It is also situated within close distance of the Durban Container Depot, ensuring constant commercial movement and potential client traffic.

Access is seamless via Tara Road and Bluff Road, which connect the site to the M4 Southern Freeway, ensuring both private and commercial vehicles can flow efficiently to and from the premises.

Surrounding Amenities and Community Profile
The station benefits immensely from its central location within a thriving mixed-use zone. It sits immediately next door to a popular Chicken Licken franchise, a powerful anchor that drives foot and vehicular traffic to the site. The area is developed with numerous schools, retail centers, sports clubs, and residential suburbs, creating a consistent and diverse customer base for fuel, food, services, and retail.

This community-centric environment offers potential synergies for supplementary businesses such as a takeaway outlet, tire fitment center, mini-market, or a franchise café—each benefiting from the family-oriented, middle-income population that frequents this node.

Branding Exposure and Marketing Potential
Set on a corner plot with excellent street frontage and high daily traffic volumes, the property provides exceptional branding exposure. Whether under an independent brand or aligned with a fuel supplier, the site offers an open canvas for compelling signage, forecourt branding, and retail marketing—critical for building customer loyalty and attracting passing trade.

Potential Uses and Investment Appeal
While currently partially leased to smaller tenants, this versatile property has the scope to be revitalized into a fully-fledged fuel station with convenience retail, mechanical services, and residential accommodation. Its zoning, infrastructure, and location make it suitable for:
• Independent fuel retail with full branding potential
• Logistics support for nearby port and container depot activity
• Quick-service restaurant or franchise opportunity
• Automotive workshop or fitment center
• Mixed-use redevelopment with commercial and residential focus

Conclusion
In summary, 7 Island View Road, The Bluff, is more than a service station—it's a multi-faceted commercial property offering high-yield potential in one of Durban's most dynamic industrial and residential belts. With proximity to Durban Harbour, major transit routes, established retailers, and community institutions, this white site presents an ideal investment for independent operators or developers seeking a strategically located, income-generating asset with room to grow.