Statement by Hein Hattingh, MD of National In2Assets Property Specialists
DURBAN, South Africa – Owners of industrial property or land located near the Durban Harbour and within the South Basin hold one of the most valuable and irreplaceable assets in South Africa. Given the critical scarcity and strategic importance of this port-proximate land, the question for sellers is not if the asset is valuable, but how to extract the highest possible price the market is willing to pay.
At National In2Assets Property Specialists, the answer is unequivocal: the auction model is the superior method for maximizing returns on high-demand, limited-supply assets in this strategic corridor.
The Auction Advantage for Premium Assets
The Durban Harbour South Basin is a pivotal logistics area where proximity to the port directly translates into operational efficiency and a competitive edge. The intense, sustained demand for land here requires a sales platform that can harness this energy to the seller's benefit.
Our recent successful sales in this area confirms that the In2assets auction platform consistently outperforms traditional private treaty sales. It provides the only mechanism that truly ensures a seller realizes the full potential value of their property.
We achieve maximum value by leveraging four core dynamics that are absent in private negotiations:
- Competitive Bidding: A live auction places qualified buyers against each other in real time, driving the price upward until the absolute highest market-clearing value is reached.
- Price Transparency: The open, visible nature of the bidding process assures the seller that the highest offer has been achieved, removing all doubt and ensuring trust in the final outcome.
- Immediate Deal Closure: Auctions provide certainty. Once the hammer falls, the deal is closed, eliminating lengthy negotiations and associated risks.
- The asking price is not disclosed prior to auction frequently resulting in prices achieved much higher than sellers’ expectations.
For any owner looking to sell their industrial land or property near the Durban Port, the auction format is not merely an option—it is the golden standard for realizing maximum value. It is the most effective and proven strategy to capitalize fully on the unique and strategic value of a Durban Harbour asset.
We invite all prospective sellers in the Durban South Basin corridor to contact us to discuss how the In2assets auction process can guarantee the highest return on their irreplaceable assets.
Contact In2Assets Property Specialists to learn more about selling your Durban Harbour property - 0861 444 769 | info@in2assets.com
