by In2assets  |   July 2, 2024

In2assets Transforms Property Market

In2assets Transforms Property Market with Livestream Auctions


In2assets, South Africa’s leading national auction house, continues to revolutionize the property market with its state-of-the-art livestream auction platform. As the property sector rebounds from the challenges of the past, In2assets is poised to deliver another ground-breaking event on July 23, 2024.

A Technological Triumph
In2assets’ livestreamed auction facility allows bidders to participate from anywhere using a PC, laptop, tablet, or mobile phone. This innovative approach creates a virtual auction room, enabling real-time interactions with the auctioneer and the In2assets bid spotter, exclusively for registered bidders. Spectators can view the auction live online, although only registered bidders can place bids.
This technology, introduced during the Covid-19 pandemic in 2020, has proven to be a game-changer. During the global crisis, In2assets boosted its turnovers by 85% thanks to this virtual platform. Since then, the market has adapted to this technology, allowing In2assets to conduct successful monthly virtual auctions countrywide. 

Impressive Track Record
In 2023 alone, In2assets facilitated the sale of 384 properties and entire property portfolios, including those from Telkom and ECDC, generating a turnover of R1.4 billion. This remarkable achievement underscores the effectiveness and efficiency of the In2assets virtual auction platform.

Strategic Marketing Approach
A key to In2assets’ success is its strategic marketing approach. Each property is carefully assessed by the In2assets marketing team before launching a targeted marketing campaign. From vacant land and industrial factories to warehouses, retail centres, farms, hotels, residential homes, every property receives a thoughtful evaluation to identify its unique buyer market.

A Bright Future Ahead
As In2assets celebrates its 12th year of operation, the future looks promising. More sellers are choosing auctions as their preferred method of property sales, and In2assets is at the forefront of this trend with its innovative livestreamed auction platform.

Upcoming Event
Join In2assets for their next livestreamed property auction on July 23, 2024. This event will feature a diverse range of investment opportunities, including blue-chip tenanted investment buildings in the Northwest Province, student accommodation facilities in Zululand, industrial end-user opportunities in Durban, a lifestyle farm in the Midlands, and top-end residential housing units along the east coast of KwaZulu-Natal.

For more information, visit http://www.in2assets.com