Does Social Media work in the Real Estate Industry?
In residential and commercial industry, high value transactions are the norm and all involved parties like to “size up” to get their measure in the transaction.
The real estate industry is one that still likes to rely heavily on face to face meetings and transactions, and seem to be slow to adopt technical advantages says Rainer Stenzhorn of In2assets, the first online service provider to the commercial and residential property industry in South Africa.
In the residential and commercial industry, high value transactions are the norm and all involved parties like to “size up” to get their measure in the transaction.
Many game players online presence is and has traditionally been nothing more than a static web page and perhaps the occasional newsletter sent out by an Agent or Broker. Generally social media has been perceived by the real estate industry as being nothing more than social. However, to paraphrase Bob Dylan – “The times are changing”.
Real estate companies are starting to recognize that social media can play a vital role in their marketing strategies. In an attempt to become more nimble, or at least appear more so, In2assets representing WeSell a unique online real estate trader have realised that utilizing social media can be a very cost effective public relations and general communications tool announces Stenzhorn.
Social media provides another avenue to present and market our seller’s property tapping into yet another marketing vehicle, one that has broad appeal and a huge following, and also extends the range of traditional marketing channels continued Stenzhorn.
Positioning our property platform by involving our sellers and property owners is a strategy that gives maximum activity and exposure to each and every property transaction.